Advertising and Promotions Managers:

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Also includes




About the Job


Indiana Average Salary $94,590.00
Average Time to Fill 43 days
Typical Education Bachelor's degree
Typical Experience Over 2 years, up to and including 4 years
10 Year Projected Openings (2021-2031) 138
10 Year Expected Percentage Change (2021-2031) 10.40 %

For more information on the new projection methodology, visit Hoosiers by the Numbers .

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Skills Profile



Essential (Soft) Skills

Essential Skills to Employers

Critical Thinking
Critical Thinking
Decision-making
Attention to Detail
Information Gathering
Attention to Detail
Leadership
Creativity
Resource Management
Integrity
Oral Communication
Decision-making
Oral Communication
Creativity
Information Gathering
Integrity
Professionalism
Written Communication
Influencing
Leadership
Written Communication
Resource Allocation
Professionalism
Problem-solving
Organization
Technology and Tool Usage
Computer Fundamentals
Organization
Planning
Initiative
Customer Service
Teamwork
Adaptability
Teamwork
Customer Service
Following Directions
Technology and Tool Usage
Math Application
Conflict Management
Adaptability
Initiative
Numerical and Arithmetic Application

Top Job Duties and Responsibilities

Thinking Creatively

Develop advertising, marketing, or promotional materials
Design merchandise or product displays
Design marketing and support materials
Develop sales presentations
Design advertising layout
Write advertising copy
Design marketing and support materials
Develop advertising, marketing, or promotional materials
Develop sales presentations
Write advertising copy
Design advertising layout
Develop advertising or marketing policies, procedures, or standards
Practice creative writing and development
Improve methods for worker selection or promotion
Develop operational policies and standards
Develop social media policies and programs
Develop purchasing policies or procedures
Develop graphic designs or models
Draw design, letter, or line graphics or illustrations
Set page layout or composition
Design layout of art or product exhibits, displays, or promotional materials
Develop graphic art
Develop advertising or marketing policies, procedures, or standards
Write copy for client websites
Create artistic objects, materials, or renderings
Improve methods for worker selection or promotion
Develop design concepts for decoration, exhibition, or commercial purposes
Prepare graphics or other visual representations of information
Design decorative displays
Develop business or organizational policies, programs, or standards
Write copy for client websites
Draw subject or item sketches
Prepare artwork for camera or press
Establish operational policies
Establish organizational guidelines or policies
Write business project or bid proposals
Design video game features or details
Create computer graphics, animation, objects, or images
Develop web content
Establish advertising, sales, or marketing related performance metrics
Develop organizational programs for the use of social media
Create artistic objects, materials, or renderings
Design merchandise or product displays
Write business project or bid proposals
Create special photographic effects by using filters, lighting, etc.
Tell stories through musical, visual, or dramatic arts
Create mathematical or statistical diagrams, charts, or tables
Establish advertising, sales, or marketing related performance metrics
Practice creative writing and development
Maintain quality assurance procedures
Establish employee performance standards
Develop records management systems
Plan meal presentations
Generate work template for repetitive tasks
Create website
Design websites
Establish performance metrics for business operations
Convey moods or emotions through writing
Write articles concerning the news or analysis commentary
Prepare production storyboards
Design interior space to meet customer specifications
Capture photographs digitally or on film
Write public sector or institutional research and grant proposals
Write headlines to highlight news message

Monitoring and Controlling Resources

Monitor inventories of products or materials
Manage inventories or supplies
Inventory stock to ensure adequate supplies
Maintain inventory of office supplies
Manage inventories of organizational resources
Manage allocation or utilization of material resources
Develop operational budgets
Purchase stocks of merchandise or supplies
Maintain parts or equipment inventory
Manage operational budgets
Purchase materials, equipment, or other resources
Purchase office equipment or furniture
Identify internal or external resources to support project
Manage program or project budgets
Develop operational budgets
Determine supplier with best bid
Purchase products or services
Maintain inventory of office equipment or furniture
Purchase furnishings, artworks, or accessories
Inventory items to be reordered or returned
Manage program or project budgets
Requisition stock, materials, supplies, or equipment
Maintain inventory records
Maintain product inventory
Execute procurement contracts
Purchase house keeping or cleaning supplies or equipment
Purchase food or beverages
Identify internal or external resources to support project
Order supplies, materials, or equipment
Manage organizational or operational finances
Issue supplies, materials, or equipment
Collect deposits, payments, funding, or fees
Maintain travel expense accounts
Distribute sales proceeds or commissions
Pay charges, fees, or taxes
Collect deposits, payments, funding, or fees

Guiding, Directing, and Motivating Subordinates

Manage promotional, sales, or marketing plans
Manage promotional, sales, or marketing plans
Manage individual and organizational contracts
Manage broad organizational programs or initiatives
Direct sales, marketing, or customer service activities
Set goals for workers or staff
Oversee sales campaigns or programs
Direct financial operations
Manage individual and organizational contracts
Oversee sales campaigns or programs
Set goals for workers or staff
Direct marketing activities
Manage interdepartmental programs or initiatives
Coordinate operational activities
Manage organizational or program policies
Direct financial operations of organization
Coordinate production maintenance activities
Coordinate shipping activities with external parties
Coordinate logistics for productions or events
Assign work to staff or employees
Oversee activities related to dispatching, routing, or tracking transportation vehicles
Direct implementation of new procedures, policies, or programs
Manage industrial production activities or processes
Supervise advertising or marketing personnel
Assign work to staff or employees
Supervise sales or sales support personnel
Supervise clerical or administrative personnel
Supervise advertising or marketing personnel
Delegate administrative support activities
Supervise business operations or analytics personnel
Supervise public relations, fundraising, or event planning personnel

Making Decisions and Solving Problems

Terminate vendor relationships
Expedite orders from vendors
Terminate personnel or staff employment
Terminate contractor employment
Select media advertising services
Approve product design or changes
Discharge workers using employee dismissal guidelines
Authorize contractual actions or expenditures
Implement company or staff policies
Discharge workers using employee dismissal guidelines
Implement organizational process or policy changes
Terminate client relationships
Implement organizational process or policy changes
Terminate relationship with clients or vendors
Terminate employment of employees or contractors
Adapt writing style based on analysis of data or audience
Implement company or staff policies
Adapt writing style based on analysis of data or audience
Resolve operational shipping or transportation issues
Recommend personnel actions such as promotions, transfers, and dismissals
Implement employee bargaining agreements
Implement employee compensation and benefit plans
Modify administrative work procedures, processes, or plans
Retouch negatives or prints
Solve production problems
Solve workplace administrative problems
Develop personnel performance objectives
Align employee skills and interests with job performance objectives
Appraise personal property or equipment
Determine the value of goods or services
Implement supply chain management processes
Implement transportation changes to reduce environmental impact
Determine administrative policies or standards
Discuss resolution of production problems or equipment malfunctions with relevant personnel
Resolve personnel problems
Appraise real estate values
Edit written materials or content

Analyzing Data or Information

Analyze sales activities or trends
Analyze market conditions or trends
Analyze business or financial data and information
Analyze market research data
Determine sources or targets for upcoming procurements
Perform sales or marketing research
Analyze operational or management reports to inform business decisions
Analyze sales activities or trends
Analyze financial data or information
Analyze industry trends
Conduct industry or market analysis
Analyze data to inform operational decisions or activities
Analyze current and historical utility costs
Review customer records
Perform sales or marketing research
Analyze data to assess operational or project effectiveness
Evaluate product design
Analyze forecasting data to improve business decisions
Analyze market research data
Audit financial records or processes
Analyze organizational workflows
Analyze business or organizational practices or procedures
Analyze data to assess operational or project effectiveness
Interpret charts or tables for social or economic research
Perform market segmentation analysis
Perform statistical analysis or modeling
Analyze socioeconomic data
Forecast phenomena based on statistical or mathematical research data
Analyze forecasting data to improve business decisions
Identify problems using mathematical or statistical methods
Evaluate product design
Interpret information to formulate story ideas
Evaluate designs or specifications to ensure quality
Perform cost benefit analysis
Investigate alternative logistical or transportation methods or routes to reduce environmental impact
Analyze scientific or investigative findings
Analyze survey data to forecast enrollment changes

Getting Information

Monitor social media to refine business use and strategies
Conduct business, market, or managerial research
Review switching or train orders
Review art or design materials
Locate procurement sources for goods or services
Interpret information from diagrams, blueprints, schematics, or technical drawings
Review customer instructions
Obtain information about goods or services
Review schedules to obtain cargo loading information
Review office, administrative, or clerical work orders
Read work orders to determine material or setup requirements
Review traffic routing or control plans
Conduct research to inform art, designs, or other work
Gather customer or product information to determine customer needs
Monitor social media to refine business use and strategies
Conduct business, market, or managerial research
Research information for news programs and broadcasts
Conduct survey research of specified populations and demographics
Collect statistical data
Conduct interviews to gather information about business operations
Review travel rate schedules
Review industrial, production, or manufacturing work orders
Review insurance policies to determine appropriate coverage
Conduct surveys in organizations
Research information related to business operations or analytics using library or internet
Develop message to be shared in speeches, debates, or press conferences
Access media advertising services
Gather information in order to provide services to clients
Collect data about customer needs
Review work orders or schedules to determine operations or procedures
Gather information for news stories
Investigate customer complaints

Monitor Processes, Materials, or Surroundings

Monitor consumer or market trends
Track sales activity or trends
Monitor financial performance
Monitor consumer or market trends
Monitor trends in world trade
Track financial transactions such as deposits, payments, funding, or fees
Track sales activity or trends
Track financial transactions such as deposits, payments, funding, or fees
Monitor trends in world trade
Monitor merchandise purchases
Monitor project performance metrics
Monitor performance of others
Monitor project performance metrics
Examine marketing materials to ensure compliance with policies or regulations
Monitor performance of others
Monitor market conditions or trends
Analyze consumer trends
Monitor business indicators
Monitor contract performance
Oversee land acquisition activity
Examine marketing materials to ensure compliance with policies or regulations
Monitor organizational processes
Examine financial records to ensure compliance with policies or regulations
Maintain consistent production quality
Track competitor activities and performance
Monitor transportation operations to ensure compliance with regulations or standards


Real-Time Job Posting Statistics


Booster Skills & Certifications

Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.

Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.

Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.

Skill or Certification Certi - fication Hard to Fill Expensive to Fill
Supervisory Skills
Ad Campaigns
Customer Contact
Account Management
Digital Advertising
Ad Operations
Direct Marketing




Equal Opportunity is the Law. (La Igualdad De Oportunidad Es La Ley.)
Equal Opportunity Employer/Program Auxiliary aids and services are available upon request to individuals with disabilities.