Marketing Managers: 
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Also includes
About the Job
| Primary Industry | Marketing |
| Indiana Average Salary | $109,480.00 |
| Average Time to Fill | 44 days |
| Typical Education | Associate's degree |
| Typical Experience | Over 8 years, up to and including 10 years |
| Current Openings | |
| 2 Year Projected Openings (2022-2024) | 739 |
| 2 Year Expected Percentage Change (2022-2024) | 3.27 % |
| 10 Year Projected Openings (2021-2031) | 3,488 |
| 10 Year Expected Percentage Change (2021-2031) | 9.87 % |
For more information on the new projection methodology, visit Hoosiers by the Numbers .
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Skills Profile
Essential (Soft) Skills
Essential Skills to Employers
Critical Thinking
Critical Thinking
Decision-making
Information Gathering
Attention to Detail
Attention to Detail
Creativity
Resource Management
Integrity
Decision-making
Leadership
Integrity
Information Gathering
Oral Communication
Creativity
Leadership
Oral Communication
Influencing
Written Communication
Resource Allocation
Professionalism
Professionalism
Technology and Tool Usage
Customer Service
Planning
Customer Service
Math Application
Organization
Computer Fundamentals
Teamwork
Teamwork
Numerical and Arithmetic Application
Following Directions
Technology and Tool Usage
Organization
Critical Thinking
Decision-making
Information Gathering
Attention to Detail
Attention to Detail
Creativity
Resource Management
Integrity
Decision-making
Leadership
Integrity
Information Gathering
Oral Communication
Creativity
Leadership
Oral Communication
Influencing
Written Communication
Resource Allocation
Professionalism
Professionalism
Technology and Tool Usage
Customer Service
Planning
Customer Service
Math Application
Organization
Computer Fundamentals
Teamwork
Teamwork
Numerical and Arithmetic Application
Following Directions
Technology and Tool Usage
Organization
Top Job Duties and Responsibilities
Analyzing Data or Information
Analyze sales activities or trends
Analyze market conditions or trends
Forecast revenue or sales
Analyze business or financial data and information
Forecast revenue or sales
Analyze market conditions or trends
Perform financial analysis of organizational resources and health
Analyze sales activities or trends
Analyze operational or management reports to inform business decisions
Analyze market research data
Analyze market research data
Analyze current and historical utility costs
Analyze data to inform operational decisions or activities
Perform sales or marketing research
Analyze business or organizational practices or procedures
Analyze industry trends
Determine sources or targets for upcoming procurements
Review customer records
Conduct industry or market analysis
Interpret charts or tables for social or economic research
Analyze data to inform operational decisions or activities
Evaluate product design
Analyze forecasting data to improve business decisions
Analyze administrative, financial, and operational budgets
Analyze financial records or reports to determine state of operations
Analyze financial records to improve efficiency
Perform market segmentation analysis
Analyze forecasting data to improve business decisions
Perform statistical analysis or modeling
Analyze socioeconomic data
Forecast phenomena based on statistical or mathematical research data
Analyze administrative, financial, and operational budgets
Identify problems using mathematical or statistical methods
Perform financial analysis of organizational resources and health
Analyze data to assess operational or project effectiveness
Investigate alternative logistical or transportation methods or routes to reduce environmental impact
Analyze scientific or investigative findings
Analyze survey data to forecast enrollment changes
Evaluate product design
Analyze business problems
Perform cost benefit analysis
Analyze market conditions or trends
Forecast revenue or sales
Analyze business or financial data and information
Forecast revenue or sales
Analyze market conditions or trends
Perform financial analysis of organizational resources and health
Analyze sales activities or trends
Analyze operational or management reports to inform business decisions
Analyze market research data
Analyze market research data
Analyze current and historical utility costs
Analyze data to inform operational decisions or activities
Perform sales or marketing research
Analyze business or organizational practices or procedures
Analyze industry trends
Determine sources or targets for upcoming procurements
Review customer records
Conduct industry or market analysis
Interpret charts or tables for social or economic research
Analyze data to inform operational decisions or activities
Evaluate product design
Analyze forecasting data to improve business decisions
Analyze administrative, financial, and operational budgets
Analyze financial records or reports to determine state of operations
Analyze financial records to improve efficiency
Perform market segmentation analysis
Analyze forecasting data to improve business decisions
Perform statistical analysis or modeling
Analyze socioeconomic data
Forecast phenomena based on statistical or mathematical research data
Analyze administrative, financial, and operational budgets
Identify problems using mathematical or statistical methods
Perform financial analysis of organizational resources and health
Analyze data to assess operational or project effectiveness
Investigate alternative logistical or transportation methods or routes to reduce environmental impact
Analyze scientific or investigative findings
Analyze survey data to forecast enrollment changes
Evaluate product design
Analyze business problems
Perform cost benefit analysis
Thinking Creatively
Practice creative writing and development
Develop advertising, marketing, or promotional materials
Improve methods for worker selection or promotion
Develop advertising or marketing policies, procedures, or standards
Develop operational policies and standards
Develop business or organizational policies, programs, or standards
Design marketing and support materials
Write copy for client websites
Develop advertising, marketing, or promotional materials
Develop sales presentations
Develop business or organizational policies, programs, or standards
Develop social media policies and programs
Develop purchasing policies or procedures
Establish operational policies
Establish advertising, sales, or marketing related performance metrics
Establish employee performance standards
Design marketing and support materials
Develop staff policies
Improve methods for worker selection or promotion
Establish advertising, sales, or marketing related performance metrics
Develop organizational programs for the use of social media
Design merchandise or product displays
Write advertising copy
Design merchandise or product displays
Establish performance metrics for business operations
Establish recruiting procedures
Develop financial policies, procedures, or standards
Establish business management methods
Write business project or bid proposals
Write copy for client websites
Design advertising layout
Develop records management systems
Create mathematical or statistical diagrams, charts, or tables
Practice creative writing and development
Develop proposals for current or prospective customers
Develop advertising, marketing, or promotional materials
Improve methods for worker selection or promotion
Develop advertising or marketing policies, procedures, or standards
Develop operational policies and standards
Develop business or organizational policies, programs, or standards
Design marketing and support materials
Write copy for client websites
Develop advertising, marketing, or promotional materials
Develop sales presentations
Develop business or organizational policies, programs, or standards
Develop social media policies and programs
Develop purchasing policies or procedures
Establish operational policies
Establish advertising, sales, or marketing related performance metrics
Establish employee performance standards
Design marketing and support materials
Develop staff policies
Improve methods for worker selection or promotion
Establish advertising, sales, or marketing related performance metrics
Develop organizational programs for the use of social media
Design merchandise or product displays
Write advertising copy
Design merchandise or product displays
Establish performance metrics for business operations
Establish recruiting procedures
Develop financial policies, procedures, or standards
Establish business management methods
Write business project or bid proposals
Write copy for client websites
Design advertising layout
Develop records management systems
Create mathematical or statistical diagrams, charts, or tables
Practice creative writing and development
Develop proposals for current or prospective customers
Guiding, Directing, and Motivating Subordinates
Manage promotional, sales, or marketing plans
Manage promotional, sales, or marketing plans
Set goals for workers or staff
Oversee sales campaigns or programs
Manage individual and organizational contracts
Manage broad organizational programs or initiatives
Direct sales, marketing, or customer service activities
Set goals for workers or staff
Oversee sales campaigns or programs
Oversee execution of organizational or program policies
Direct marketing activities
Manage interdepartmental programs or initiatives
Manage individual and organizational contracts
Manage organizational or program policies
Direct sales related activities
Direct financial operations of organization
Manage use and upkeep of organizational facilities
Coordinate sales campaigns or programs
Direct implementation of new procedures, policies, or programs
Supervise sales or sales support personnel
Assign work to staff or employees
Manage quality control activities
Manage waste removal and recycling programs
Manage industrial production activities or processes
Manage financial activities of the organization
Supervise advertising or marketing personnel
Supervise advertising or marketing personnel
Assign work to staff or employees
Coordinate operational activities
Coordinate production maintenance activities
Manage project life cycle
Supervise business operations or analytics personnel
Prepare employee work schedules or assignments
Manage project teams
Supervise clerical or administrative personnel
Delegate administrative support activities
Manage promotional, sales, or marketing plans
Set goals for workers or staff
Oversee sales campaigns or programs
Manage individual and organizational contracts
Manage broad organizational programs or initiatives
Direct sales, marketing, or customer service activities
Set goals for workers or staff
Oversee sales campaigns or programs
Oversee execution of organizational or program policies
Direct marketing activities
Manage interdepartmental programs or initiatives
Manage individual and organizational contracts
Manage organizational or program policies
Direct sales related activities
Direct financial operations of organization
Manage use and upkeep of organizational facilities
Coordinate sales campaigns or programs
Direct implementation of new procedures, policies, or programs
Supervise sales or sales support personnel
Assign work to staff or employees
Manage quality control activities
Manage waste removal and recycling programs
Manage industrial production activities or processes
Manage financial activities of the organization
Supervise advertising or marketing personnel
Supervise advertising or marketing personnel
Assign work to staff or employees
Coordinate operational activities
Coordinate production maintenance activities
Manage project life cycle
Supervise business operations or analytics personnel
Prepare employee work schedules or assignments
Manage project teams
Supervise clerical or administrative personnel
Delegate administrative support activities
Monitoring and Controlling Resources
Manage operational budgets
Develop operational budgets
Identify internal or external resources to support project
Develop operational budgets
Manage allocation or utilization of material resources
Determine supplier with best bid
Determine supplier with best bid
Monitor inventories of products or materials
Manage inventories or supplies
Identify internal or external resources to support project
Manage program or project budgets
Manage organizational or operational finances
Inventory stock to ensure adequate supplies
Purchase stocks of merchandise or supplies
Manage inventories of organizational resources
Purchase materials, equipment, or other resources
Manage material resources
Purchase products or services
Purchase office equipment or furniture
Maintain product inventory
Maintain inventory of office supplies
Monitor currency, coin, or checks in cash drawer
Purchase furnishings, artworks, or accessories
Execute procurement contracts
Distribute sales proceeds or commissions
Requisition stock, materials, supplies, or equipment
Purchase house keeping or cleaning supplies or equipment
Maintain parts or equipment inventory
Purchase food or beverages
Develop operational budgets
Identify internal or external resources to support project
Develop operational budgets
Manage allocation or utilization of material resources
Determine supplier with best bid
Determine supplier with best bid
Monitor inventories of products or materials
Manage inventories or supplies
Identify internal or external resources to support project
Manage program or project budgets
Manage organizational or operational finances
Inventory stock to ensure adequate supplies
Purchase stocks of merchandise or supplies
Manage inventories of organizational resources
Purchase materials, equipment, or other resources
Manage material resources
Purchase products or services
Purchase office equipment or furniture
Maintain product inventory
Maintain inventory of office supplies
Monitor currency, coin, or checks in cash drawer
Purchase furnishings, artworks, or accessories
Execute procurement contracts
Distribute sales proceeds or commissions
Requisition stock, materials, supplies, or equipment
Purchase house keeping or cleaning supplies or equipment
Maintain parts or equipment inventory
Purchase food or beverages
Making Decisions and Solving Problems
Terminate vendor relationships
Terminate personnel or staff employment
Terminate contractor employment
Discharge workers using employee dismissal guidelines
Terminate client relationships
Approve expenditures
Select media advertising services
Implement company or staff policies
Implement organizational process or policy changes
Implement company or staff policies
Adapt writing style based on analysis of data or audience
Terminate relationship with clients or vendors
Terminate employment of employees or contractors
Authorize contractual actions or expenditures
Expedite orders from vendors
Discharge workers using employee dismissal guidelines
Adapt writing style based on analysis of data or audience
Establish project teams
Approve changes to business processes
Execute employee bargaining agreements
Implement employee bargaining agreements
Implement employee compensation and benefit plans
Determine administrative policies or standards
Recommend personnel actions such as promotions, transfers, and dismissals
Implement supply chain management processes
Implement transportation changes to reduce environmental impact
Appraise personal property or equipment
Terminate personnel or staff employment
Terminate contractor employment
Discharge workers using employee dismissal guidelines
Terminate client relationships
Approve expenditures
Select media advertising services
Implement company or staff policies
Implement organizational process or policy changes
Implement company or staff policies
Adapt writing style based on analysis of data or audience
Terminate relationship with clients or vendors
Terminate employment of employees or contractors
Authorize contractual actions or expenditures
Expedite orders from vendors
Discharge workers using employee dismissal guidelines
Adapt writing style based on analysis of data or audience
Establish project teams
Approve changes to business processes
Execute employee bargaining agreements
Implement employee bargaining agreements
Implement employee compensation and benefit plans
Determine administrative policies or standards
Recommend personnel actions such as promotions, transfers, and dismissals
Implement supply chain management processes
Implement transportation changes to reduce environmental impact
Appraise personal property or equipment
Developing Objectives and Strategies
Develop sales or marketing strategies
Develop project communication strategies
Develop promotional or advertising strategies
Develop pricing strategies
Develop pricing strategies
Determine pricing or monetary policies
Develop sales or marketing strategies
Develop promotional or advertising strategies
Develop project communication strategies
Develop financial or business plans
Develop business or market strategies
Prepare promotional plans
Prepare promotional plans
Develop program or project objectives
Develop supply chain strategies
Develop program or project objectives
Develop organizational goals or objectives
Develop project communication strategies
Develop promotional or advertising strategies
Develop pricing strategies
Develop pricing strategies
Determine pricing or monetary policies
Develop sales or marketing strategies
Develop promotional or advertising strategies
Develop project communication strategies
Develop financial or business plans
Develop business or market strategies
Prepare promotional plans
Prepare promotional plans
Develop program or project objectives
Develop supply chain strategies
Develop program or project objectives
Develop organizational goals or objectives
Monitor Processes, Materials, or Surroundings
Monitor consumer or market trends
Monitor financial performance
Track sales activity or trends
Monitor project performance metrics
Analyze consumer trends
Track financial transactions such as deposits, payments, funding, or fees
Monitor trends in world trade
Monitor consumer or market trends
Monitor trends in world trade
Track financial transactions such as deposits, payments, funding, or fees
Track sales activity or trends
Monitor performance of others
Monitor business indicators
Monitor project performance metrics
Monitor market conditions or trends
Maintain consistent production quality
Monitor contract performance
Oversee land acquisition activity
Track production costs
Track facility costs
Track competitor activities and performance
Monitor merchandise purchases
Monitor project scope guidelines
Monitor project risk mitigation plan
Monitor financial performance
Track sales activity or trends
Monitor project performance metrics
Analyze consumer trends
Track financial transactions such as deposits, payments, funding, or fees
Monitor trends in world trade
Monitor consumer or market trends
Monitor trends in world trade
Track financial transactions such as deposits, payments, funding, or fees
Track sales activity or trends
Monitor performance of others
Monitor business indicators
Monitor project performance metrics
Monitor market conditions or trends
Maintain consistent production quality
Monitor contract performance
Oversee land acquisition activity
Track production costs
Track facility costs
Track competitor activities and performance
Monitor merchandise purchases
Monitor project scope guidelines
Monitor project risk mitigation plan
Communicating with Supervisors, Peers, or Subordinates
Conduct meetings with clients and customers
Discuss issues or concerns with sales personnel
Discuss issues and concerns with purchasing department or personnel
Collaborate with organizational or team members to accomplish work
Collaborate with organizational members on business or operational matters
Conduct staff or co-worker meetings
Collaborate with organizational or team members to accomplish work
Conduct meetings with clients and customers
Collaborate with organizational members on business or operational matters
Discuss advertising strategies
Conduct staff or co-worker meetings
Collaborate with others to develop business strategies, practices, or policies
Share sales related or market information with colleagues
Collaborate with employees to improve organizational systems
Discuss advertising strategies
Respond to employee concerns
Discuss issues or concerns with sales personnel
Discuss issues and concerns with purchasing department or personnel
Collaborate with organizational or team members to accomplish work
Collaborate with organizational members on business or operational matters
Conduct staff or co-worker meetings
Collaborate with organizational or team members to accomplish work
Conduct meetings with clients and customers
Collaborate with organizational members on business or operational matters
Discuss advertising strategies
Conduct staff or co-worker meetings
Collaborate with others to develop business strategies, practices, or policies
Share sales related or market information with colleagues
Collaborate with employees to improve organizational systems
Discuss advertising strategies
Respond to employee concerns
Getting Information
Conduct business, market, or managerial research
Monitor social media to refine business use and strategies
Monitor social media to refine business use and strategies
Conduct business, market, or managerial research
Conduct organizational studies
Access media advertising services
Determine customer needs
Collect data about customer needs
Gather customer or product information to determine customer needs
Conduct survey research of specified populations and demographics
Collect statistical data
Locate procurement sources for goods or services
Investigate customer complaints
Conduct surveys in organizations
Research information related to business operations or analytics using library or internet
Conduct interviews to gather information about business operations
Obtain information about goods or services
Gather organizational performance information
Monitor social media to refine business use and strategies
Monitor social media to refine business use and strategies
Conduct business, market, or managerial research
Conduct organizational studies
Access media advertising services
Determine customer needs
Collect data about customer needs
Gather customer or product information to determine customer needs
Conduct survey research of specified populations and demographics
Collect statistical data
Locate procurement sources for goods or services
Investigate customer complaints
Conduct surveys in organizations
Research information related to business operations or analytics using library or internet
Conduct interviews to gather information about business operations
Obtain information about goods or services
Gather organizational performance information
Judging the Qualities of Things, Services, or People
Evaluate advertising promotions
Conduct production reviews
Judge quality of services
Evaluate advertising promotions
Conduct progress and production reviews
Evaluate program effectiveness
Evaluate program effectiveness
Evaluate employee performance
Evaluate business or management strategies
Evaluate contract personnel performance
Evaluate employee performance
Measure effectiveness of business strategies or practices
Evaluate contract personnel performance
Evaluate office operations
Evaluate information from employment interviews
Inspect account books or systems for efficiency, effectiveness, or acceptability
Develop procedures or metrics to evaluate operations
Evaluate potential value of products, technologies, or resources
Inspect merchandise to determine value
Conduct production reviews
Judge quality of services
Evaluate advertising promotions
Conduct progress and production reviews
Evaluate program effectiveness
Evaluate program effectiveness
Evaluate employee performance
Evaluate business or management strategies
Evaluate contract personnel performance
Evaluate employee performance
Measure effectiveness of business strategies or practices
Evaluate contract personnel performance
Evaluate office operations
Evaluate information from employment interviews
Inspect account books or systems for efficiency, effectiveness, or acceptability
Develop procedures or metrics to evaluate operations
Evaluate potential value of products, technologies, or resources
Inspect merchandise to determine value
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Related Licensing Requirements
Boxing Promoter (18-0000000191)
SECTION 21. Information from a Boxing Promoter Required to be on File with the Commission Prior to the Start of a Professional Boxing Event or Professional-Amateur Boxing Event (a) This SECTION applies to professional boxing. (b) A boxing promoter who has been issued an event permit by the commission to conduct a professional boxing event or a professional amateur boxing event must have the following documents on file with the commission before the start of the commission approved professional boxing event or professional-amateur boxing event, the following: (1) The complete executed contract or rental agreement between the boxing promoter and the venue where the commission approved professional boxing event or professional-amateur boxing event will be held. (2) A manifest from the: (A) ticket printing company being utilized by the boxing promoter, which indicates the total number of tickets printed in each ticket price range; or (B) ticket brokerage company being utilized by the boxing promoter, which indicates the total number of tickets printed and sold in each ticket price range. (3) Final information regarding whether there will be a championship professional boxing bout scheduled, and if a championship professional boxing bout will occur, the: (A) name of the sanctioning organization who will be sanctioning the championship professional boxing bout and the contact information for the primary contact person for the sanctioning organization; and (B) final plan for ensuring the required drug testing of the professional boxers competing in the championship professional boxing bout is properly conducted, as required under SECTION 82 of this document.
- Indiana Gaming Commission~Indiana State Athletic Commission (3172347164)
- http://www.in.gov/igc/
- Indiana Gaming Commission~Indiana State Athletic Commission (3172347164)
- http://www.in.gov/igc/
Unarmed Combat Promoter (18-0000000203)
SECTION 99. Licensing Requirements for Professional Unarmed Combat Promoters (a) This SECTION applies to professional unarmed combat. (b) Any individual or company who wishes to promote a commission approved professional unarmed combat event or professional-amateur unarmed combat event must first obtain a license as a professional unarmed combat promoter from the commission. (c) The application for licensure as a professional unarmed combat promoter must include the following: (1) The name under which the: (A) individual, if the applicant is a sole proprietorship; or (B) company; plans to do business as and be licensed. (2) If the applicant is a company, the name of: (A) the principal owner; and (B) the primary contact person. (3) A listing of any other names under which the individual or company has operated in the promotion of: (A) professional unarmed combat events; (B) professional-amateur unarmed combat events; (C) amateur unarmed combat events; (D) professional boxing events; (E) professional-amateur boxing events; or (F) amateur boxing events; in Indiana or any other state, country, or tribal nation. (4) A listing of any unarmed combat promoter and boxing promoter licenses held, whether active or inactive, in any other state or tribal nation. (5) A listing of all previous: (A) professional unarmed combat events; (B) professional-amateur unarmed combat events; (C) amateur unarmed combat events; (D) commission approved professional boxing events under a boxing promoter license; (E) commission approved professional-amateur boxing events under a boxing promoter license; and (F) amateur boxing events; the applicant has promoted in Indiana, including the date and location of the events. (6) A surety bond in an amount no less than ten thousand dollars ($10,000) on a form prescribed by the commission, as required by SECTION 114 of this document.
- Indiana Gaming Commission~Indiana State Athletic Commission (3172347164)
- http://www.in.gov/igc/
- Indiana Gaming Commission~Indiana State Athletic Commission (3172347164)
- http://www.in.gov/igc/
Occupational Riverboat Gambling License (18-0000000026)
In order to obtain a license to work in a riverboat casino, the candidate must: Be at least 18 years of age. Not have been convicted of a felony nor have been subject to disciplinary action that woul interfere with the ability to carry out professional duties. Demonstrate a level of skill of knowledge that the commission determines is necessary to perform the skills necessary for the occupation. Submit a full set of fingerprints. Pay all application and licensure fees.
- Indiana Gaming Commission (3172330046)
- http://www.in.gov/igc/
- Indiana Gaming Commission (3172330046)
- http://www.in.gov/igc/
