Public Relations Managers:

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Also includes




About the Job


Indiana Average Salary $100,180.00
Average Time to Fill 28 days
Typical Education Bachelor's degree
Typical Experience
10 Year Projected Openings (2021-2031) 1,749
10 Year Expected Percentage Change (2021-2031) 12.14 %

For more information on the new projection methodology, visit Hoosiers by the Numbers .

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Skills Profile



Essential (Soft) Skills

Essential Skills to Employers

Decision-making
Critical Thinking
Information Gathering
Oral Communication
Attention to Detail
Leadership
Integrity
Professionalism
Written Communication
Creativity
Planning
Teamwork
Organization
Resource Management
Influencing
Customer Service
Relationship Building
Computer Fundamentals
Adaptability
Initiative

Top Job Duties and Responsibilities

Thinking Creatively

Develop business or organizational policies, programs, or standards
Develop social media policies and programs
Develop operational policies and standards
Develop public policies, procedures, or standards
Develop medical policies, procedures, or standards
Write copy for client websites
Write articles concerning the news or analysis commentary
Develop advertising, marketing, or promotional materials
Practice creative writing and development
Develop staff policies
Develop records management systems
Design marketing and support materials
Write public sector or institutional research and grant proposals
Develop transportation or logistical policies, procedures, or standards
Convey moods or emotions through writing
Develop advertising or marketing policies, procedures, or standards
Develop computer or data information systems
Establish recruiting procedures
Write headlines to highlight news message
Develop health assessment methods or programs
Establish media, entertainment, or public relations related performance metrics
Maintain quality assurance procedures
Design advertising layout
Write advertising copy
Develop sales presentations
Generate work template for repetitive tasks
Develop web content
Establish employee performance standards
Develop simple informational data repositories or databases
Write business project or bid proposals
Develop informational maps or charts

Guiding, Directing, and Motivating Subordinates

Manage interdepartmental programs or initiatives
Manage organizational or program policies
Manage financial activities of the organization
Direct marketing activities
Manage promotional, sales, or marketing plans
Direct implementation of new procedures, policies, or programs
Direct treatment programs
Coordinate logistics for productions or events
Direct financial operations of organization
Manage use and upkeep of organizational facilities
Coordinate operational activities
Supervise public relations, fundraising, or event planning personnel
Manage individual and organizational contracts
Supervise public, community, or governmental services personnel
Manage building maintenance projects
Oversee activities related to dispatching, routing, or tracking transportation vehicles
Set goals for workers or staff
Assign work to staff or employees
Supervise patient care personnel
Supervise medical support personnel
Supervise clerical or administrative personnel
Supervise workers providing client or patient services
Delegate administrative support activities
Supervise psychological, social services, or mental health personnel
Supervise personnel or staff in religious settings
Prepare employee work schedules or assignments
Supervise technical personnel
Supervise personnel or contractors in education related settings
Manage safety programs

Communicating with Persons Outside Organization

Discuss issues or concerns with external agencies or authorities
Communicate policy issues and concerns to public affairs office
Discuss issues or concerns with community groups
Conduct public relations
Coordinate media relations
Present information to the public
Provide educational information to the public
Respond to requests for information
Represent organization at meetings and events
Explain project details to the general public
Communicate environmental issues with the public
Provide technical information or assistance to public
Inform viewers, listeners, or audiences
Present sustainable products or services information to the public
Provide commentary or analysis concerning historical periods or events
Provide educational materials to community members
Consult customers concerning needs
Discuss land conservation plans with property owners
Assist clients with understanding personal problems
Answer telephones to direct calls or provide information
Discuss treatment plans or progress with clients and/or family members
Adapt response to match client socioeconomic condition

Establishing and Maintaining Interpersonal Relationships

Maintain relationships with external agencies, organizations, and communities
Develop cooperative working relationships with community service organizations
Establish relationships with external agencies and community organizations
Maintain relationships with stakeholders
Establish relationships with clients and customers
Develop collaborative business relationships
Maintain relationships with clients and customers
Represent the organization in external relations
Manage community relations for law enforcement agency
Maintain relationships with vendors
Establish long-term relationships with industry professionals
Establish relationships with employees and co-workers
Interact with patients to build rapport or provide emotional support
Establish recruiting relationship with regional colleges
Develop working relationships with others to facilitate support and program activities

Getting Information

Monitor social media to refine business use and strategies
Develop message to be shared in speeches, debates, or press conferences
Conduct business, market, or managerial research
Gather information for news stories
Research information for news programs and broadcasts
Identify interrelationships among social statistics or indicators
Identify interrelationships among individuals or social groups
Survey land or properties
Conduct interviews to gather public, community, or government services related information
Research medical or health improvement issues
Collect statistical data
Research geographical information using library or internet
Research impact of environmental conservation initiatives
Interview clients to gather information about their backgrounds, therapy needs, or progress
Conduct survey research of specified populations and demographics
Collect archival or historical material
Collect personal information
Collect medical information from patients, family members, or other medical professionals
Gather medical information from patient histories
Review traffic routing or control plans
Conduct plant location surveys
Conduct climatological research
Research social issues
Determine customer needs
Research topics for educational media productions
Review maps to determine location or routes

Training and Teaching Others

Prepare public, community, or governmental service reports
Prepare operational reports or presentations
Write informational material
Develop employee orientation materials
Prepare medical reports
Plan learning activities for improving social behavior
Train non-medical personnel and caregivers
Develop training materials
Develop instructional materials
Develop training programs
Coordinate employee continuing education programs
Prepare reports or evaluations associated with non-medical therapy treatment
Prepare reports summarizing patient diagnostic or care activities
Instruct participants in recreational or fitness activities
Prepare sales or marketing-based reports or presentations
Prepare instruction manuals
Educate patients regarding diagnosis or treatment
Instruct patients in methods to improve functional activities
Prepare educational reports or presentations
Teach medical self care
Plan esteem building activities for children
Develop educational and instructional programs
Orient new employees
Organize training procedure manuals
Develop training evaluation procedures
Train patients, family members, or caregivers in techniques for managing disabilities or illnesses
Update knowledge of formal and informal learning activities
Provide health education and disease prevention instruction
Adapt course of study to meet student needs
Select method of instruction
Manage educational content
Teach family members to provide bedside care
Train office, administrative, or clerical personnel
Organize educational material or ideas
Demonstrate physical activities
Educate patients in use of assistive, supportive, or health related devices
Train staff members in social services skills
Manage instructional outcomes
Select teaching materials
Instruct patients or caregivers in basic and adaptive living skills

Judging the Qualities of Things, Services, or People

Evaluate advertising promotions
Evaluate program effectiveness
Judge quality of services
Evaluate employee performance
Evaluate information from employment interviews
Evaluate personnel policies, practices, or benefits
Determine social service program status
Evaluate business or management strategies
Develop procedures or metrics to evaluate operations
Evaluate office operations
Evaluate applicant qualifications for employment
Evaluate training programs, materials, or instructors
Evaluate client response to therapy
Evaluate therapy needs of patient or client
Evaluate patient functioning and capabilities
Evaluate contract personnel performance
Inspect account books or systems for efficiency, effectiveness, or acceptability
Conduct program evaluations
Evaluate the effectiveness of counseling or educational programs
Evaluate applicant eligibility for employment
Monitor patient progress or response to therapy
Evaluate company recruiting needs
Evaluate applicant skill and ability levels
Evaluate client progress against measurable goals
Identify physical or emotional abuse
Identify needs of communication-impaired persons
Evaluate applicant qualifications for licensure
Analyze project proposals or data to determine feasibility, cost, or time
Evaluate capital projects
Evaluate information in documents or manuscripts

Making Decisions and Solving Problems

Terminate vendor relationships
Implement company or staff policies
Select media advertising services
Terminate personnel or staff employment
Terminate contractor employment
Determine program eligibility
Implement organizational process or policy changes
Terminate client relationships
Discharge workers using employee dismissal guidelines
Adapt writing style based on analysis of data or audience
Recommend personnel actions such as promotions, transfers, and dismissals
Approve expenditures
Conduct evacuation procedures
Follow safety procedures and regulations associated with hazardous conditions
Evaluate emergency situations to determine level of assistance required
Determine administrative policies or standards
Edit written materials or content
Follow safety procedures and regulations in medical or medical support environments
Modify administrative work procedures, processes, or plans
Correct grammar, punctuation, or spelling in written materials
Align employee skills and interests with job performance objectives
Develop personnel performance objectives
Implement employee compensation and benefit plans
Implement employee bargaining agreements
Implement sanitation practices in health care settings
Employ aviation emergency procedures
Solve workplace administrative problems

Organizing, Planning, and Prioritizing Work

Plan meetings
Plan conferences, programs, or events
Develop financial contingency plans
Develop project contingency plans
Adapt activities to meet customer or participant needs
Plan activity and work schedules
Prepare meeting agenda
Manage projects to keep within time, cost, and quality guidelines
Develop emergency response plans or procedures
Perform risk management planning
Develop plans for psychological, social services, or mental health related programs or services
Develop plans for religious programs, projects, or services
Prepare detailed work plans
Develop plans for engineering programs, projects, or services
Develop plans for Health, Safety, and Environment (HSE) related programs, projects, or services
Prepare quality management plan
Prepare workflow chart
Develop plans for education related programs, projects, or services
Plan surveys of target population
Plan student extracurricular activities
Plan scientific, research, or investigative studies

Provide Consultation and Advice to Others

Provide advice on various aspects of business operations
Counsel clients regarding personal issues or problems
Consult stakeholders about innovation and market opportunities
Match clients to public or community services
Advise others on community or social services issues
Advise others on human resources situations and issues
Advise individuals regarding financial matters
Advise planning officials concerning regional or urban projects
Advise persons on rural or urban land use
Recommend improvements to work methods, procedures, or products
Advise clients or community groups on health issues
Provide marital advice or counseling
Provide health and wellness advice to patients, program participants, or caregivers
Provide labor relations advice to management or labor unions
Recommend organizational process or policy changes
Help clients get needed services or resources
Refer patients or clients to community services or resources
Provide advice regarding program quality or effectiveness
Counsel family members of clients or patients
Counsel clients or patients regarding substance abuse issues
Counsel individuals in spiritual matters
Refer candidates to government services or resources
Advise others on matters of public policy
Advise communities or institutions regarding health or safety issues
Intervene in crisis situations to assist clients
Counsel people regarding grief situations
Provide furnishing recommendations
Recommend action to ensure legal or regulatory compliance
Refer individuals to educational or work programs

Analyzing Data or Information

Analyze business or financial data and information
Analyze operational or management reports to inform business decisions
Evaluate impact of regulations or laws
Perform SWOT analysis
Analyze business or organizational practices or procedures
Interpret laws or legislation
Interpret charts or tables for social or economic research
Analyze medical or health data
Determine regulatory limitations on project
Conduct industry or market analysis
Analyze patient activity to determine progress
Audit financial records or processes
Analyze organizational workflows
Analyze socioeconomic data
Analyze patient data to determine patient needs or treatment goals
Analyze impact of legal or regulatory changes
Interpret information to formulate story ideas
Analyze social sciences data
Perform statistical analysis or modeling
Analyze administrative, financial, and operational budgets
Analyze market conditions or trends
Analyze member or congregation participation
Perform market segmentation analysis

Communicating with Supervisors, Peers, or Subordinates

Conduct meetings with clients and customers
Provide liaison services between departments, agencies, or federal and local entities
Collaborate with organizational members on marketing activities
Collaborate with organizational members on business or operational matters
Collaborate with organizational or team members to accomplish work
Collaborate with employees to improve organizational systems
Collaborate with artistic production workers such as performers, directors, designers, and others
Respond to employee concerns
Collaborate with employees to reduce costs
Collaborate with co-workers, agencies, and organizations to provide protection
Collaborate with other professionals to develop education or assistance programs
Conduct staff or co-worker meetings
Respond to concerns from parents and students
Dispatch emergency assistance
Discuss advertising strategies
Discuss problems with customers or users
Collaborate with specialists to resolve transportation design or development problems

Documenting/Recording Information

Maintain personnel records
Maintain public records
Manage clinical or social case records
Maintain medical records
Develop sales or marketing videos
Write administrative procedures services manual
Record medical history
Maintain social service program records
Maintain processes and procedures manual
Document medical prognosis
Maintain educational records
Develop entertainment videos
Record personnel information
Maintain therapy records
Prepare documentation for forms, applications, permits, or licenses
Integrate field notes into technical drawings
Maintain customer and account records
Record client's personal data

Monitor Processes, Materials, or Surroundings

Monitor financial performance
Monitor project performance metrics
Monitor public transportation and transit systems operation
Monitor consumer or market trends
Monitor client progress
Monitor clients to evaluate treatment progress
Monitor performance of others
Monitor project risk mitigation plan
Ensure compliance with polices or regulations
Ensure conformance to building regulations
Monitor patient conditions during treatments, procedures, or activities

Monitoring and Controlling Resources

Manage operational budgets
Develop operational budgets
Manage program or project budgets
Identify internal or external resources to support project
Examine expenditures to ensure activities are within budget
Manage organizational or operational finances
Manage inventories of organizational resources
Maintain travel expense accounts
Manage allocation or utilization of material resources
Monitor use of agricultural resources
Maintain inventory of office supplies
Inventory stock to ensure adequate supplies
Maintain inventory of office equipment or furniture

Selling or Influencing Others

Promote organizational initiatives or objectives to external associations, agencies, or community groups
Promote products, services, or programs
Solicit support from officials for proposals or funding applications
Solicit volunteer, opinion, and financial support from the general public
Conduct fund raising activities
Promote artistic products or events
Sell services
Promote educational institutions or programs


Equal Opportunity is the Law. (La Igualdad De Oportunidad Es La Ley.)
Equal Opportunity Employer/Program Auxiliary aids and services are available upon request to individuals with disabilities.