Market Research Analysts and Marketing Specialists:

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Also includes

Search Marketing Strategists

About the Job

Indiana Average Salary $56,210.00
Average Time to Fill 40 days
Typical Education Bachelor's degree
Typical Experience Over 2 years, up to and including 4 years
10 Year Projected Openings (2021-2031) 14,391
10 Year Expected Percentage Change (2021-2031) 22.55 %

For more information on the new projection methodology, visit Hoosiers by the Numbers .

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Skills Profile

Essential (Soft) Skills

Essential Skills to Employers

Critical Thinking
Information Gathering
Attention to Detail
Numerical and Arithmetic Application
Written Communication
Oral Communication
Technology and Tool Usage

Top Job Duties and Responsibilities

Getting Information

Conduct survey research of specified populations and demographics
Research information related to business operations or analytics using library or internet
Conduct surveys in organizations
Conduct field research
Collect statistical data
Monitor social media to refine business use and strategies
Conduct business, market, or managerial research
Identify interrelationships among social statistics or indicators
Identify interrelationships among individuals or social groups
Research information for news programs and broadcasts
Gather organizational performance information
Access media advertising services
Collect data about customer needs
Conduct interviews to gather information about business operations
Collect personal information

Analyzing Data or Information

Forecast phenomena based on statistical or mathematical research data
Analyze survey data to forecast enrollment changes
Perform sales or marketing research
Identify problems using mathematical or statistical methods
Perform statistical analysis or modeling
Perform financial analysis of organizational resources and health
Interpret charts or tables for social or economic research
Analyze sales activities or trends
Analyze current and historical utility costs
Analyze market conditions or trends
Analyze industry trends
Analyze social or economic data
Perform cost benefit analysis

Thinking Creatively

Develop simple financial data repositories or databases
Develop simple operational data repositories or databases
Develop simple informational data repositories or databases
Develop complex computer databases
Develop advertising or marketing policies, procedures, or standards
Develop business, financial, or operational policies, procedures, or standards
Establish business management methods
Develop evaluation instrument or objectives
Develop mathematical concepts, models, or simulations
Write business project or bid proposals
Create mathematical or statistical diagrams, charts, or tables

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Booster Skills & Certifications

Job Seekers possessing booster skills & certifications, such as those listed below, added to core skills are more marketable, harder to find and expensive to hire.

Hard to Fill: Employers find positions requiring these skills to be hard to fill. These skills and certifications make a job seeker more in demand because the skills are not widely available.

Expensive to Fill: Employers find positions requiring these skills to be expensive to fill. Job seekers with these skills and certifications are likely to earn more money.

Skill or Certification Certi - fication Hard to Fill Expensive to Fill
Data Analysis
Market Analysis
Strategic Planning
Business Administration

Equal Opportunity is the Law. (La Igualdad De Oportunidad Es La Ley.)
Equal Opportunity Employer/Program Auxiliary aids and services are available upon request to individuals with disabilities.